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  1. So... You Think SEO Has Changed?

    Certainly the case can be made that recent changes with keyword "(not provided)" has impacted our ability to measure SEO performance. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Train the customer service agents to understand the use case. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access that number and call it on your smartphone...

  3. PPC Management Operations: The Ultimate Guide

    Monthly, Quarterly and some of the tasks we're going to go over may occur more frequently in that case. Every business is different and the level of attention needed for certain accounts will vary. You want to make sure you're claiming top spots...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Is it a case of growing up too fast or tying to be something you are not trained to be? But the buyers fishing in the digital talent pool are suffering from a case of buyer's remorse! Rigorous and methodical hiring, ongoing training, and twice a...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Tin foil hats aside, neither of those options make a good case for why Google made the secure search change. As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen keywords, unless...

  6. How to Build Your First Content Marketing Strategy

    But most often, this isn't the case. Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Whether the main goal of your site is to make a little extra cash...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Metrics A Search and Earned Media Case Study Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business...

  8. Marketing Automation & Search – 3 Strategies for Mutual Success

    A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content. The classic case is SEO. Marketing automation platforms can track conversions to the person that actually converted...

  9. A 7-Step Landing Page Template to Convert Prospects into Leads

    Now, once you explain the problem, you get your prospect sufficiently alarmed about the problem by helping them visualize it and providing case studies, like this: You're also building a value case for your product, so that when you reveal the...

  10. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    This case could potentially become a class action lawsuit. See "Google to Appeal Italian Privacy Ruling and Jail-Time Sentence" for more details on the case's history. Google search manipulation starves some websites of traffic – PCWorldHarvard...