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  1. How to Solicit Feedback from Prospects and Customers

    For example, every couple of months some company or other offers me a $25 gift card to take a customer satisfaction survey. And none of them were doing it for a $25 gift card. But if we're doing all the talking, we're missing a big piece...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You don't need to be card shark to tip the odds in your favor, but you do need to understand the rules of the game – whether you like them or not – if you want to play. You guessed it – the campaign would be even moreprofitable, and I'd love to...

  3. Demographics and Interests: Coming to a Google Analytics Profile Near You

    I do almost all of my shopping online, while my mom would hesitate and feel utterly exposed if she were to enter her credit card in an online form. If you see “Demographics,” “Interests,” and “Geo” in the menu, you’re in business.