Find the webmaster or blog owner's name. Putting careful thought and hard work into each link ensures happy blog owners, happy audiences, high quality links, and long-term rankings. Don't abuse the blog owner.
This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here – modify as required for your blog) and only looked at one page. Segment Contributed by: Avinash Kaushik is the Digital Marketing...
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. Work within your specific business community as well as the...
With Google+, you can have a business page as well. This means that a person can follow and engage with your business on a personal level, creating opportunities for relationship building. On the negative side, Google+ is a platform for content...
This is another reason it's important to make sure customers know how to check in, and then how to rate your business (if they are prompted to after they leave). And as you can guess, "places" should be of particular interest to anyone running a...
That covers a vast array of different types of business; from HR and insurance through to equipment retailers and back again; everybody can add value and help their customer improve their knowledge about what they do.
If this site is mission critical to the success of the business or organization, treat it that way and take the design seriously. If your needs are on the lower side of any of the 12 factors discussed in this article, you may be fine with a free...
Plan and write a series of 5 or more blog posts around your core idea. Compile your blog posts, add an introduction, cover page, table of content, some images, header, footer, and format it into a handy mini e-book.
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. While measuring the volume of shares and mentions...
Promoted Page Likes are really targeted toward the local business. In order to participate in the ad, the business's location needs to be set on the Facebook Page. Some categories for Facebook Pages may not allow for a location to be set; for...
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? Cut to August 2011, and Business Insider put out their infographic on Tips for Tipping Etiquette, which was an exceptionally...
Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. We gave foursquare.com a facelift — now it’s even easier to learn about places nearby...
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. It really depends specifically on the needs of your business.
MJ: When drafting an editorial calendar for a corporate blog, do you focus more on viral-ability or keywords? RTCM does not have to happen during a major media event, and the truth is that successful RTCM requires a marketer being present during...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
So you might have to replace every link in five years of blog posts. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath.
When blogs hit the scene, we launched the BOTW Blog Directory to help bloggers connect with an audience. SEW: Can you share some of the hardest lessons you have learned in this business? That's what business is about.
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. Imagine how many forum posts, blog posts, and interactions with others you've had over the years.
One of the most popular (and dangerous) ways that you can grab up a bunch of links quickly is by using a link network (also called a blog network, site network, or sometimes article network). Simply, a link (or site/blog/article) network is a group...
Certainly we seek to engage business decision makers and have perhaps more commercially oriented conversations, but we also seek to engage people who are enthusiastic about technology like we are. The advertiser only knows the size of the audience...
