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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. SEM CTC's are unlike traditional print or even online display campaigns that have a click to...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. But the data and insights can also help improve "top of funnel...

  3. The Future of B2B Search Marketing

    Integrate SEM early and consistently in campaign planning and execution The study was conducted by Enquiro with input from Google, Business.com, Covario, Marketo and DemandBase. Hotchkiss, Patricia Neuray of Business.com, Frederick Vallaeys of...

  4. Search Marketing Thought-Leadership Recap, May 2010

    The Small Business SEM Survival Guide by Rob Chant SEO Link Building is Just Like Business Development by Eric Enge May was a huge month for us in the SEW boardroom, with Liva Judic joining us as news blogger, many debuts from talented search...