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  1. Adobe Partners with OptiMine in Improved SearchCenter+

    Adobe Systems Incorporated has announced a partnership with OptiMine Software Inc.adding keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. OptiMine predictive keyword analytics uses SearchCenter...

  2. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    Question #6: Acquisio, as well as many other PPC Applications such as Omniture SearchCenter use API tokens to communicate to the Search Engine Accounts in real-time. Prior to his position at Acquisio, Marc was founder and president at Canalytics, a...

  3. You Can't (NOT) Afford to Invest in SEM Analytics

    Before the Summit event in Salt Lake City, I sat down with Chris Zaharias, Omniture's resident SEM guru, to talk about a recently released case study in which Intrawest Ski Resorts boasts about doubling their return on ad spend (ROAS) while...