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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  2. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi uses CMI as an example: their pain point is analytics focused content. You can build what looks like a persona through social chatter and surveys and all kinds of other listing tools. It's all about aligning the content to business goals.