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  1. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  3. Why You Need to Own Your Data & Digital Assets

    Some website vendors deliberately assume ownership of the account, often as Administrator, without granting Administrator access to the analytics. Google is very strict about Google Analytics ownership and doesn't get involved in the transfer of...

  4. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. Knowing how to use and understand analytics data can make you a top-notch PPC manager. This takes experience and an effort to not only understand the data...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web...