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  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. When an industry can't come to common consensus about what a high-profile term really means, how can the...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The amount of data processed 'speaks volumes...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Starting with Google Analytics to Gather the Facts Google Analytics will tell you what people are doing, but it can’t always tell you why they’re doing it. Keep the content and layouts of your most popular segments in mind as you’re looking at...