SEO News

Business Analytics

RSS
  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. When an industry can't come to common consensus about what a high-profile term really means, how can the...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50...