Segment Contributed by: Sayf Sharif is a Web Analyst at LunaMetrics. Conversion Rates: Business Hours vs. This segment – which is similar to day-parting reports from AdWords – compares traffic received during and after business hours.
I think privacy has been taken well into account by Facebook,” says Rebecca Lieb, an analyst at Altimeter Group. Certainly we seek to engage business decision makers and have perhaps more commercially oriented conversations, but we also seek to...
Twitter is making its native advertising portfolio approachable to small- to mid-sized businesses because it needs to," says Brian Solis, principal analyst at Altimeter Group. Twitter doesn't provide exact numbers, but says "thousands of business...
What worked well for us was really baking in research, analyst reports, and consumer opinions; sometimes as many as 30 to 40 references. This probably wouldn’t work for a SaaS business. So, taking lessons learned from growing a new website to over...
Forrester Analyst Shar VanBoskirk, author of the report, gave Kenshoo highest marks because of its strong campaign management capabilities, dedicated local media module, and strong customer references.
Neil Krishnan, SEM analyst with Dana Communications, a Princeton, NJ based advertising agency, was also upbeat about the news. The deal calls for Yahoo to supply Google with some of its unsold inventory in exchange for Google showing small business...
Principal analyst at Pund-IT Charles King said that by focusing the company's goals Mayer is setting up Yahoo for a comeback. Fellow analyst Rob Enderle of the Enderle Group agreed with King's assessment.
Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in integrated analytics, shining a spotlight on the web analyst team to deliver more than just pretty charts and high-level talking points.
An in-house analyst won’t be able to outsource some of the lower end work, and you can create better efficiencies, and monetize at lower or equal rates to an SEM analyst. In order for you to remain around (be you in-house marketer, business owner...
Currently she is communications manager at Neolane, where her primary responsibilities include generating customer content and analyst relations. Robyn Federman is the Director of Communications for Catalyst Inc.and has been developing marketing...
The [satellite] and cable operators have excess unsold inventory so it was partially an experiment," said Derek Baine, senior analyst at SNL Kagan. Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull...
Usage of online social media has matured, and more than one billion people worldwide will use social networks this year," said Neha Gupta, senior research analyst at Gartner. Better performance, coupled with richer formats and creative elements...
Rob Enderle, principal analyst with the Enderle Group, said while the deal will help Microsoft keep pace with competitors in adding and integrating social networking components, keeping Yammer in tact will be key.
It isn’t the responsibility of the digital analyst to come up with KPIs anymore; it’s their job to answer business questions. Digital analytics is the intellectual property of the business and should not be regarded as sole property of the analyst...
Mike Fauscette, an analyst at research firm IDC, has an even bolder prediction: In three to five years, he suggests, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.
While the revenue per click of PLAs is on par with standard text ads, our advertisers are paying significantly lower CPCs,” said Senior Research Analyst Mark Ballard. Siddharth Shah, Director of Analytics with Adobe Digital Marketing Business, told...
Citi's Internet analyst Mark Mahaney has his thoughts on what Yahoo should do. He said Yahoo should be run as a "mature media business" and not a Silicon Valley rising star. Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to...
Analyst firm Canalys' App Interrogator study found that the top 100 paid applications on the Android service cost $3.74 on average, compared to an average cost of just $1.47 for the most popular paid iOS apps.
It’s widely understood and confirmed by recent studies that Valentine revenues go to jewelry, dining out and flowers,” Nathan Safran, Senior Research Analyst at Conductor and author of the study explained in a written statement.
His latest book, "Empowered: Unleash Your employees, Energize Your Customers, Transform Your Business", was co-authored by fellow Forrester analyst Ted Schadler. It’s a hard thing to do, but it’s necessary with the speed at which business moves...
