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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Sayf Sharif is a Web Analyst at LunaMetrics. How to Use this Segment: Adjust this segment series to align with your business hours. Conversion Rates: Business Hours vs. This segment – which is similar to day-parting reports...

  2. The Pros and Cons of Big Data Democratization

    If a dedicated analyst group exists, opportunities arise where external stakeholders or users of the data can be considered for positions within the insights team and vice versa. If a dedicated analyst group exists, they may experience frustration...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...

  4. Adobe Analytics Adds 6 New Features

    Helping an analyst filter through the noise, the new anomaly detection in Adobe Analytics identifies outliers – data points that fall outside normal trends. New Adobe Analytics capabilities like predictive analytics and data visualization will help...

  5. New Targeting & Tools for Small Advertisers on Twitter

    Twitter is making its native advertising portfolio approachable to small- to mid-sized businesses because it needs to," says Brian Solis, principal analyst at Altimeter Group. Twitter doesn't provide exact numbers, but says "thousands of business...

  6. 5 Ways to Make Web Analytics Data More Insightful

    Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in integrated analytics, shining a spotlight on the web analyst team to deliver more than just pretty charts and high-level talking points.

  7. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    An in-house analyst won’t be able to outsource some of the lower end work, and you can create better efficiencies, and monetize at lower or equal rates to an SEM analyst. In order for you to remain around (be you in-house marketer, business owner...