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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you're going to be going through a large following like Parenting Magazine or Elle, take a moment to visit the People tab in your G+ Page account first. If you aren't likely to follow an account that still has the generic Twitter egg for a...

  2. Why You Need to Own Your Data & Digital Assets

    Some website vendors deliberately assume ownership of the account, often as Administrator, without granting Administrator access to the analytics. They often replace the Google Analytics UA account code that was running on the website when they got...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Over time, these small changes will improve the overall health of any PPC account. Consider a newly adopted PPC account that was once mismanaged by another. Here's an example: My agency recently inherited a PPC account that was poorly managed.

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or anything along those lines. Recently, we were pushing to solve an account issue which led...