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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    If you're the one recording (which you likely will be), then it's you that needs the account, not your client. You need to have a verified YouTube account to make this happen. Example: If you're doing business with Japan, you're going to want a...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Also, anyone wanting to post a comment will need a Google+ account. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Unfortunately, the business owner didn't have an account set up. Lesson 1 for anyone new to SEO: set up your Google Webmaster Tools account and verify your website today. Set Up Google Webmaster Tools: For the love of SEO, set up your Google...

  4. How to Avoid PR Disaster With a Social Media Policy

    Does this authorization account for different regions and teams? What information about your business can employees share? What constitutes a social media "crisis" for your business? If you think social media and public relations are two different...

  5. The Search Agency Launches Local Search Campaign Management Platform

    According to Gibson, all an account manager needs to ask is what the business does, where it does business, and how much it wants to invest in search. The platform also allows for automated account setup, while bid and budget management tools...