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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Here are six ways to prepare your B2B PPC account for the holidays. So, go ahead and take that holiday vacation, but don’t forget to prepare your B2B account for the holidays! Some B2B advertisers might find that their business doesn’t drop off at...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There is no agency that doesn’t go through major peaks and valleys usually revolving around landing a BIG account to losing your biggest client. Make sure the business has enough recurring revenue to support the salary you offer the first few hires...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Google Places – your Google places account will need to be managed via bulk upload. If your business or client has a physical store, then these ads are a great addition to any marketing campaign. As well as the price, title, and image, these ads...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or perhaps you’re doing everything right inside your account, but your product or message or business model is not as robust as those of your competitors. So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Don’t get me wrong, technical problems can definitely cause content quality issues, but Panda heavily takes into account user happiness. Most business owners are way too close to their own websites to objectively review their content, user...

  6. Last-Minute SEO - Here Come the Holidays!

    Have an expert review your account once a month or so and see where you are losing money. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This process can be worked out with the publisher, but the following should be taken into account: Where possible, connect the article to the authors G+ account using the rel=author attribute That’s a question most SEOs, marketers, and business...

  8. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit...