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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    After a few years in the business, you'll see common patterns. And Search Term Reports are a search marketer's best friend because they're a great source for both negative and positive keywords. But any search marketer worth their salt wouldn't...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By trying different combinations of keywords that are important to my business you can find opportunities and threats. If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. You're starting a new business. No matter how abstract your business is you can find some way to make it locally...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested in making more money by spending less. However, this simply isn't true, and no search engine marketer worth their salt would...