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  1. 7 Essential Skills for Managing PLA Campaigns

    Both SEM and SEO managers are highly dependent on Google and its policies in helping them deliver against their business goals. Regardless of who ultimately manages the PLA spend for your business, you had better make sure he/she has a direct line...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa. You may want to consider building out an international presence to help your business grow for many years to...

  4. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  6. Driving Consumer Insights With Mobile Analytics

    Once you have your clearly stated business goals as they relate to your mobile experience, then you can start to understand what you should measure. Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information...

  7. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    It's a high-leverage activity, even for the business owner. The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your...

  8. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    So I called the business owner back and asked him to run through an exercise for me. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. Unfortunately, the business owner didn't have an account...

  9. SEO Basics: 8 Essentials When Optimizing Your Site

    Know Your Business Model Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

  10. Penguin 2.0 Forewarning: The Google Perspective on Links

    Let's say you run a business selling golf carts. Start getting your business on a sound long-term footing now. See if you can find a way to add the good ones fast enough to make up for removals and keep your business moving forward.