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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    After a few years in the business, you'll see common patterns. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The social web is full of people who are passionately engaged in topics that impact your business. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and...

  3. 4 UX Tips That Will Improve Your Content Strategy

    Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users want or need from a business with your expertise. At what stage of the purchase process does this buyer...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By trying different combinations of keywords that are important to my business you can find opportunities and threats. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    You're starting a new business. For the sake of clarity, let's say you're starting a new business based on selling new and used cars and operating car dealerships. With the business model and process elements covered, now is the time plan out how...

  7. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Not every social network is going to help your business or your customers. And no doubt each person brings their own personality and moral values into the business of marketing. Because you won't magically know what works and what doesn't for your...