Their objectives are to drive business leads, influence customer markets and grow brand presence and authority. As indicated in the survey, B2B decision-makers cited professional organizations and online communities as the most popular sources of...
Local SEO and local online marketing is an excellent way to help local consumers connect with your business. Below is a screenshot of what you will see, and the map and photos on the right will change as you add in your business details.
Consistent, accurate name, address and phone number on the site landing page, business listings, and search engine local page They tend to target the larger end of the small business market (more than a few employees and more than a few hundreds of...
For example, if a consumer searches for "business voip providers" in Google and lands on a random telecom page (i.e.not your brand page), you can serve them with an ad on that page based on their query.
The importance of SEO for online business is seemingly quantified by these latest statistics, which, judging by their similarity to those observed as part of the 2010 study, are not likely to change significantly in the near future.
Big Data Means Business According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic.
Google's reputation and business has been harmed by the false or misleading reports in the media, and Google's users are concerned by the allegations," it said in the filing. Google has filed a legal challenge to the U.S.government, demanding the...
We needed to get to a point where we were making intelligent business decisions based upon "factual" information, rather than feelings. The site is so incredibly big that it's absolutely the "very long tail" that drives the business.
Again, spend time brainstorming how you can use assets, relationships, and current business strategies to further boost your local authority. Anytime you have a positive interaction with a local business, provide a review on your site or offer to...
Often a company's top email business objectives include increasing the following: revenue, website traffic, or leads. And what's interesting is that when you look at common Mobile marketing business objectives, they almost always mirror those of...
This man has created an interview series with business experts in Wisconsin. A recent post I saw from Daylan Pearce got a lot of attention and there was a very interesting debate between Darren Rowse and Daylan in the comments too, regarding the...
Gone are the days where marketers just bought a print ad, hoped for the best, and categorized the investment as a cost of doing business. How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see?
Interestingly, one of the changes in the number one position can be seen as a reflection of the marketplace drama that played out in business headlines over the past year. The other change in number one position occurred in the Grocery or even a...
That it isn't enough the business has made a social investment they, personally, need to make an investment as well. Increase business results. Encourage your CEO to become your chief storyteller by educating them about the important of social on...
This seems obvious, but business owners tend to design websites that are appealing to them, rather than figuring out what is appealing to their customers. Communicating this value proposition to prospective customers as soon as they enter your...
Finding opportunities in a competitive business can sometimes be the difference between success and failure. Don't skip name, address, phone, business description, events, offers, and other better-known markup opportunities and just focus on these.
Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, YouTube, and every other social platform each have unique terms...
Lots of business owners consider authorship as the next frontier, but surprisingly very few employees set out to become non-fiction authors. Since then her numerous guest posts and interviews on the topic have made her name synonymous with being an...
This includes name, address, contact information, business website, etc. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that...
If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on the presence of their customers on Pinterest to guide their digital marketing strategies.
