Both SEM and SEO managers are highly dependent on Google and its policies in helping them deliver against their business goals. Regardless of who ultimately manages the PLA spend for your business, you had better make sure he/she has a direct line...
For most consumers, even if they are searching on their PC, they still have their smartphone in the other hand to call a business or conduct parallel research,” he said. According to the report, 60 percent of consumers expect a business to be...
Or, a restaurant website should include its menu in plain text, not just a PDF, and include its business hours. Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals...
Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.
They've lost at least $85,000 in business since March, not including the time and aggravation they've put in trying to fix the problem. Any business that doesn't use Dominic is putting far too much at risk.
Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa. You may want to consider building out an international presence to help your business grow for many years to...
Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step...
Expect to see multiple topics that might be relevant to your business. Now let's look a little deeper at how brands and business's use Quora. The implication is that different elements of a brand are being discussed including the products, customer...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Once you have your clearly stated business goals as they relate to your mobile experience, then you can start to understand what you should measure. Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information...
It's a high-leverage activity, even for the business owner. The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your...
For business text content, is LinkedIn an option? My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with those topics – intent to content.
PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going from 6 to 10 can improve conversion...
Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? According to David Meerman Scott, newsjacking is a “process by which you inject your ideas or angles into breaking news, in...
So I called the business owner back and asked him to run through an exercise for me. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. Unfortunately, the business owner didn't have an account...
Let’s face it, the competition is stiff, and vendors are at each other’s throats to get your business, but the toughest-fought battle will be with your own organization. How can I trust business people with front-end code changes?
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here.
Know Your Business Model Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
Let's say you run a business selling golf carts. Start getting your business on a sound long-term footing now. See if you can find a way to add the good ones fast enough to make up for removals and keep your business moving forward.
Facebook began reorganizing its business last year to be “mobile first,” and its revamped iOS app was the first step in that direction. The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into...
