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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    We needed to get to a point where we were making intelligent business decisions based upon "factual" information, rather than feelings. The site is so incredibly big that it's absolutely the "very long tail" that drives the business.

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Often a company's top email business objectives include increasing the following: revenue, website traffic, or leads. And what's interesting is that when you look at common Mobile marketing business objectives, they almost always mirror those of...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Gone are the days where marketers just bought a print ad, hoped for the best, and categorized the investment as a cost of doing business. How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see?

  4. Retail Paid Search Competition Heats Up with New Entrants

    Interestingly, one of the changes in the number one position can be seen as a reflection of the marketplace drama that played out in business headlines over the past year. The other change in number one position occurred in the Grocery or even a...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, YouTube, and every other social platform each have unique terms...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on the presence of their customers on Pinterest to guide their digital marketing strategies.