We needed to get to a point where we were making intelligent business decisions based upon "factual" information, rather than feelings. The site is so incredibly big that it's absolutely the "very long tail" that drives the business.
Again, spend time brainstorming how you can use assets, relationships, and current business strategies to further boost your local authority. Anytime you have a positive interaction with a local business, provide a review on your site or offer to...
Often a company's top email business objectives include increasing the following: revenue, website traffic, or leads. And what's interesting is that when you look at common Mobile marketing business objectives, they almost always mirror those of...
This man has created an interview series with business experts in Wisconsin. A recent post I saw from Daylan Pearce got a lot of attention and there was a very interesting debate between Darren Rowse and Daylan in the comments too, regarding the...
Gone are the days where marketers just bought a print ad, hoped for the best, and categorized the investment as a cost of doing business. How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see?
Interestingly, one of the changes in the number one position can be seen as a reflection of the marketplace drama that played out in business headlines over the past year. The other change in number one position occurred in the Grocery or even a...
That it isn't enough the business has made a social investment they, personally, need to make an investment as well. Increase business results. Encourage your CEO to become your chief storyteller by educating them about the important of social on...
This seems obvious, but business owners tend to design websites that are appealing to them, rather than figuring out what is appealing to their customers. Communicating this value proposition to prospective customers as soon as they enter your...
Finding opportunities in a competitive business can sometimes be the difference between success and failure. Don't skip name, address, phone, business description, events, offers, and other better-known markup opportunities and just focus on these.
Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, YouTube, and every other social platform each have unique terms...
Lots of business owners consider authorship as the next frontier, but surprisingly very few employees set out to become non-fiction authors. Since then her numerous guest posts and interviews on the topic have made her name synonymous with being an...
This includes name, address, contact information, business website, etc. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that...
If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on the presence of their customers on Pinterest to guide their digital marketing strategies.
People are using these devices at an accelerating pace, and eMarketer has forecasted mobile advertising to be almost an $11 billion business by 2016, up from 315 percent from 2012. Since Google's announcement of enhanced campaigns, all eyes have...
Jeffrey Hayzlett, a business and marketing executive, bestselling author and contributing editor with Bloomberg television, will give this year's opening keynote, Driving Change and Growth for Marketers.
Nearly 50 percent of smartphone users leverage their device to look up a business locale or directions, and 20 percent look for a business phone number. One-third of tablet users do indeed look for information related to their location – be it...
List all the trade shows, exhibitions, and other events relevant to your business. SEO and public relations have much potential for synergy. Not only can you get media coverage, you can encourage editorial links.
A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content. Marketing automation platforms can track conversions to the person that actually converted and the value of the...
Examples today include using supercomputers to model space weather, simulate planetary atmospheres, explore magnetohydrodynamics, mimic galactic collisions, simulate hypersonic vehicles, and analyse large amounts of mission data," said Colin...
Objectives are set by the business so that your site reflects not just your brand but also meets your business objectives and conversion goals. Start Point – Understanding Business and User Objectives
