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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in making the business decision on adopting schema.org markups. Over the last 12 months we have witnessed a...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. These business results help fuel the need for better integration.

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    We needed to get to a point where we were making intelligent business decisions based upon "factual" information, rather than feelings. The site is so incredibly big that it's absolutely the "very long tail" that drives the business.

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Often a company's top email business objectives include increasing the following: revenue, website traffic, or leads. And what's interesting is that when you look at common Mobile marketing business objectives, they almost always mirror those of...

  5. Why Social Media Listening is Important for Brands

    If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective. Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and...

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Gone are the days where marketers just bought a print ad, hoped for the best, and categorized the investment as a cost of doing business. How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see?