Or, a restaurant website should include its menu in plain text, not just a PDF, and include its business hours. Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals...
Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.
They've lost at least $85,000 in business since March, not including the time and aggravation they've put in trying to fix the problem. Any business that doesn't use Dominic is putting far too much at risk.
Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. We gave foursquare.com a facelift — now it’s even easier to learn about places nearby...
It really depends specifically on the needs of your business. To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand. Launching a new website isn't just about updating...
Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and...
Brands rely on SEOs to keep their design and development partners aligned to business results. Every site audit should include a look at the client’s local, GPS, and business listing presence. Apps integration: Including a review of emerging app...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa. You may want to consider building out an international presence to help your business grow for many years to...
Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it.
According to comScore, the exclusive audience reaches across other industries, including: percent of Telecom percent of Automotive percent of Business/Finance percent of Education percent of Retail Full Disclosure: I work for Bing Ads as an...
Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step...
For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates high interest in location. While marketers continue to covet U.S.mobile users for their wallet share, many...
Expect to see multiple topics that might be relevant to your business. Now let's look a little deeper at how brands and business's use Quora. The implication is that different elements of a brand are being discussed including the products, customer...
RTCM does not have to happen during a major media event, and the truth is that successful RTCM requires a marketer being present during many other smaller events and topics that are relevant to their business.
These numbers are quite conclusive in demonstrating Pinterest's traction, even before Pinterest announced Pinterest for Business in November 2012. Your choice(s) of social media platforms depends on your business model, the profile of target...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Once you have your clearly stated business goals as they relate to your mobile experience, then you can start to understand what you should measure. Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. Business will appear just like a user's friends.
Google's chief financial officer also said that mobile will continue to be a major growth business for Google going forward. The search giant reported revenues of over $13 billion for Q1 2013. As revenues rise year-over-year, company CEO Larry Page...
