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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Every business is cyclical. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing...

  3. What is SEM? Depends on Who You Ask

    The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace. When an industry can't come to common consensus about what a high-profile term really...

  4. 4 Keyword Strategies for Squeezing Performance From Broad Match

    After a few years in the business, you'll see common patterns. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain...

  5. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. Additionally, some Pages share the same content over and over again, such as sharing the same news...

  6. Google Supports New Schema for Multiple Business Phone Numbers

    Googlebot is better learning how to understand business location information like specific phone numbers for departments or multiple locations. Google is recommending this new schema, along with other schema for hours of operation, address, and...

  7. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.