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  1. Nuances of Spanish Language Search Marketing

    Relationships in the business are usually seen as more important than rules and importance of a business hierarchy should be noted as well. The country may have customary bargaining in business while the other might not.

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. Does an integrated search and social advertising strategy yield superior results to...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where advertisers can set efficiency targets in to maximize conversions based on a number of business goals.

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  5. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Every business is cyclical. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing...

  7. What is SEM? Depends on Who You Ask

    The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace. When an industry can't come to common consensus about what a high-profile term really...