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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. That’s going to be different for every business and each...

  2. Former Google Employees Launch Adult Entertainment Search Engine

    And unlike its mainstream counterparts, Boodigo is not in the business of gathering user intelligence. It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google employees launched search...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile website into your existing desktop website.

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Understand how the site's information architecture conveys the company's business goals and purpose. It's not traditional "content creation" where we write up your products and list your service, but it's a content person's user- and brand-focused...

  6. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    The announcement said that “following the completion of the deal, Covario’s agency business will become part of Dentsu Aegis Network, and will transition toward operating as iProspect – Dentsu Aegis Network’s global digital performance agency.

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock, and ever-changing prices and promotions. The automatic aspect of them gives you a really effective way to use your marketing budget in...