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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Understand how the site's information architecture conveys the company's business goals and purpose. It's not traditional "content creation" where we write up your products and list your service, but it's a content person's user- and brand-focused...

  2. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    The announcement said that “following the completion of the deal, Covario’s agency business will become part of Dentsu Aegis Network, and will transition toward operating as iProspect – Dentsu Aegis Network’s global digital performance agency.

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock, and ever-changing prices and promotions. The automatic aspect of them gives you a really effective way to use your marketing budget in...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for advertising space.

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search and social have never been more important. And with that comes a new expectation - your business...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the...