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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Many dive into keyword research without first taking a hard look at the business itself. They're the biggest descriptor of your business, your self-identifier, and you don't just use them in search. How many of you have had the "you really don't...

  2. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    But, most of all, remember, consult your developer and/or development team before assuming a framework can work for you or your business. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in making the business decision on adopting schema.org markups. Over the last 12 months we have witnessed a...

  4. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. These business results help fuel the need for better integration.