A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...
The result of this obsessive reading and starring of RSS feeds, usually on the bus in the morning, was an easily-accessible, hand-curated database of great articles covering almost any conceivable SEO topic stretching back 4 years.
Throw Your SEO Under the Bus If your website has received a manual penalty notice from Google, then your first step is to repair the site so it complies with Google’s quality guidelines. Once that work is done, you'll then have to file a...
Time spent topping your subway/bus card is dead time (set it up to refill automatically). Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked your email at some...
In fact, I didn't even know about it until a few years ago when I got on a bus in Montreal, only to find out that all public transportation in the city was free that day in celebration of women. Many women are helping to shape the marketing world...
If you really want to dominate your niche and distance yourself from your competitors, you have to take the wheel of the “awesome content” bus, be a leader and set precedent for your industry. However, it isn’t enough to simply take a seat on the...
Reassurance that things people are worried about are no big deal (e.g.if your hotel is near an airport and used by tourists wanting early morning flights provide exhaustive information on the airport shuttle bus service).
According to the Wired article, understandably upset at the destruction of public property witnessed during the #SFRiot, some Reddit users congregated on thread to identify someone photographed hurling a temporary metal railing at the windshield...
It’s not in anyone’s best interest to alienate or “throw someone under the bus. These challenges tend to be compounded as the budgets increase and the organization gets bigger. Complexities arise with reporting, politics, competiveness, and tracking.
You aren't driving a bus just to drop passengers off at someone else’s door. We have all sorts of levers to pull – creative, keywords, bids, budget caps, etc. And optimizing these factors to make our accounts run as efficiently as possible is our...
Mind you, I’m not throwing this guy under the bus. After reading that headline, perhaps you’re wondering to yourself, “has Mark lost his mind”? The answer? Not yet. I've been involved in search engine optimization since March 2003.
As it turns out, I showed up as the crew was beginning prep on an outdoor sequence across the street from the Studios, which would include both a fire hydrant specially painted red and a Google bus. Vince Vaughn, Owen Wilson and other Hollywood...
For example, if you have an appointment logged in your calendar, Google Now will tell you the easiest route and when the next bus will be arriving. Lots of news coming out of Google I/O, the company’s annual developer conference.
Exhibit B: Rockin’ the Church Bus Dominic Menard, Director of Communications at Carpenter Bus, shared Carpentier’s initial resistance to creative SEM campaigns in 2011. Carpenter Bus, no stranger to charitable giving, has decided to donate church...
It often takes being able to snap a photo or write a post sitting on the bus or at 35,000 feet (thanks, GoGo Inflight). Late night at the office and need to get home, but don’t feel like braving the bus?
SXSWi Start-Up Bus: Vegas was chosen as one of the cities for the SXSWi Start-up Bus this year. So many headlines now read something like, “These Are The Start-Up Cities to Watch” or “This City Is The NEW Silicon Valley”, entrepreneurship seems to...
Whether or not that’s true, it might be a bad idea to either get rid of a chunk of your link profile before you have to, or throw a company under the bus without firsthand knowledge of whether they were the problem.
Stop letting Apple back the bus up over you and fight back. No doubt Apple will be glad Adobe, the owners of Flash technology, are no longer supporting development of the rich content platform for browsers on mobile devices.
So, I am NOT throwing this person under the bus and saying that they are the exception. I love search engine optimization (SEO). It works. It can provide a lot of value and I'm a strong supporter/evangelist of the practice of SEO.
Try a number of these types of activities and do them on a consistent basis in accordance with an overall strategic plan of getting everyone in your company onboard the SEO bus. It's not a one shot deal.
