Each company was mentioned an average of 55,970 times on Twitter, yet 18 percent still don’t have accounts to monitor and interact with mentions, according to the third annual Burson-Marsteller Global Social Media Check-Up.
Burson-Marsteller Report I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign.
Despite the ensuing scandal, Burson-Marsteller refused to fire the employees who had made the smear efforts, and Facebook continued to use the company for its PR efforts. Chris Soghoian, a privacy researcher was approached by Burson-Marsteller...
Facebook has been in the spotlight recently as news of the social network hiring PR firm Burson-Marsteller in an alleged smear campaign on Google’s privacy issues went awry. Hiring agencies to smear a competitor isn't new.
PRWeek reports that a new study conducted by Burson-Marsteller has found that 15% of Fortune 500 companies communicate with consumers via blogs. The survey, conducted in February and March this year, found that 74 Fortune 500 companies actively...
Idil Cakim, director, Burson-Marsteller The Word of Mouth Marketing Association (WOMMA) has named its first elected board of directors. WOMMA's new directors are: Laurent Flores, CEO, crmmetrix Jackie Huba, author, Church of the Customer
