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  1. Landing Page Optimization: How to Identify Testing Opportunities

    MVT is different than A/B testing, since rather than just doing a bulk change and testing different variations of full pages with A/B testing, you can carve up the page in different sections and you can test in real-time different combinations of...

  2. The Future of Search: A One-Act Play in Three Acts (Act Two)

    Well, at least until the marketing data gets stolen by identity thieves, purchased by unprincipled third-party marketing fiends, or subpoenaed by Homeland Security so they can correlate potential criminal and/or terrorist activity to little...