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  1. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It is optimal to run both strategies simultaneously as algorithm changes can be highly disruptive to SEO progress. Furthermore, integrated strategies work much better than stand-alone initiatives, but small business budgets are prohibitive.

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Notice that these three strategies all have two things in common: Video Marketing By focusing on link building and link attraction techniques that put the focus on referral traffic, leads, and branding, we were able to fully recover their site with...