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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    PR Challenges and Strategies Revealed And it you're not a competitor, it can give you inspiration for your own link building. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image. PR agencies closely guard and nurture their media contacts list, building these relationships over time...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. As mentioned above, building Advanced Segments for this data will help you see it in place in other reports but...

  4. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Advertising is a fundamental component of most mobile marketing campaigns, from just...

  5. PPC Management: Your Past, Present & Future

    Have you been striking a balance between past, present, and future strategies? I was simply running some analysis within Excel while building out a strategic plan for a client. Without digging too deep into astrophysics or multi-dimensional theory...