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  1. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Advertising is a fundamental component of most mobile marketing campaigns, from just...

  2. PPC Management: Your Past, Present & Future

    Have you been striking a balance between past, present, and future strategies? I was simply running some analysis within Excel while building out a strategic plan for a client. Without digging too deep into astrophysics or multi-dimensional theory...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Luckily, you can definitely apply certain strategies on Amazon. Overall the above strategies will even help the organic listings on Amazon, since they are heavily influenced by sales. Have you tried other strategies that have been successful on...