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  1. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from article spinning, buying links, forced anchor text, to inbound...

  2. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    Paid links are the most common form of traditional link building. Cost/Benefit: Internal links are the low hanging fruit of link building and this tactic is frequently overlooked by webmasters. The vast majority of blogs are some variation of...

  3. Integrating Marketing Campaigns with Link Development

    Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. At the meeting, have your SEO person or consultant provide education on links. You could also mark the promotion as ended, add some content, and...