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  1. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However, with the rapid rise of low-quality or spammy sites trying to build tons of links via guest blogging, so I'd say that the default answer now should be "no. Now would be a pretty good time to do a content site audits and employ plenty of...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    By getting those links, you help float the trust, authority, and relevancy of your domain, which thereby lifts the "SEO value" of all pages on that domain (including your commercial sales pages), which in turn helps those pages perform better in...

  4. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Some companies began churning out a lot of low-quality, thin content that was heavily optimized (from a title tag standpoint). The content didn’t answer any questions, solve any problems, or provide any additional value for the user.