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  1. Your Guide to Structured Snippets for SEO

    Do what you can to provide the most accurate, relevant information to your site visitors, optimize your site with proper microdata formatting to get quality rich snippets, and maintain your adherence to best practices for user experience.

  2. Your Job Is to Make Google Look Good

    They know that improved quality helps them build stronger relationships and higher levels of activity with their users, and ultimately, this leads to greater revenue for Google. In fact, they are constantly testing their algorithms in an effort to...

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  3. "Which Update?" Is the Wrong Question

    Let’s imagine that those sites you build links on had low-quality content. is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content.

  4. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context. Creating, publishing and promoting high quality content that links...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your industry, co-citations, and links. Therefore it makes more sense to focus activity on bigger projects...