Where are things headed in 2013 from a link building perspective? For link builders, 2012 may well be remembered as the year that link building truly changed forever. Maybe the larger truth is that for some, link building changed forever while for...
While most link builders complain about Penguins and Pandas, I'm happy to say there has never been a better time to be in the business of helping great content get found. Why? Because of The Big Change.
For those who were link building before tabbed browsing came along, think back to when you'd have 16 Netscape windows open at once, and then your PC would crash. I was late getting it completed, which is pretty ironic given the subject is attention...
Eric Ward once used the example of social media for Preparation H to illustrate the issue of fandom on Facebook. Anchor text can only do so much but people don't always realize that link building needs to work in conjunction with everything else.
None Content Based Link Building Case Study There are still hundreds of high value link opportunities available, if you stop thinking about it as link building and think of it like marketing and public relations.
Add a few Pandas and Penguins to the mix, throw in a few Webmaster warnings, and we have entered a new stage in the link building process: Having a plausibly deniable link profile. Few people can say with complete confidence that they know every...
Now that we've seen entire link building related companies vanish due to Pandas and Penguins and other search quality improvements from Google, my hunch is we will see a surge in freelance or solo link builders who decide to go it alone.
Based on the happenings over the past few weeks, and especially given that Google is sending warning messages about unnatural links to webmasters, it seems almost inevitable that the next great link building business scam will be promising to...
It's hard to argue with a client who has had great financial success with an approach to link building that I have disgust for. His core strategy was to launch a website, pay significant sums for every sort of clean and dirty link building tactic...
Link building is a terribly inaccurate description of the approaches that savvy link developers and link marketers can use for generating links to client's content. My prior column "Link for People, Not Search Engines," was met with a few favorable...
After Google came on the scene, some link builders (myself included), were pleasantly surprised to see our clients sites had very high rankings, even though our link building strategies had nothing to do with Google’s algorithm, or anchor text, or...
Eric Ward is the godfather of link building (just ask Jeff Bezos, who hired Eric to help launch Amazon). Eric Ward: BizDev link building for me means I'm pursuing relationships and proposing ideas that are not purely driven by search rank.
Link Insight is known for integrating many of Eric Ward's (a.k.a. Link Moses") research methods, though I wouldn't call it an Eric-SaaS just yet. I would strongly caution anyone using a list of other people's queries to weed out queries that don't...
Eric Ward, one of the leading, if not the leading link building expert, had a thought on this: of every 100 clients I work with are little guys. I'll give the last word to Eric, who focuses on merit-based link building:
Even before that, early pioneers like Eric Ward and Jim Boykin were building links to Web sites simply for the traffic and public relations benefit. The process of requesting links in order to help your site pages rank better has been a fundamental...
One of the comments in Matt's post comes from Eric Ward, a well-known link building expert. I was a little worried that Google was moving back into the cave following the dropping of suggesting directory submissions and CEO Eric Schmidt calling the...
Eric Ward, the Link Moses behind URL Wire In this evolutionary algorithmic age every search marketer charged with boosting rankings on the organic SERPs knows, with fearful certainty, that building inbound links is essential.
Eric Ward Podcast on Link BuildingEric Enge and Eric Ward recently recorded a podcast on link building, focusing on personalization and Google's new spam reporting moves. Ways to Make Money on Analytics - Nine may be the magic number, as Eric Enge...
Take a look at three widely recognized link building experts Mike Grehan, Debra Mastaler and Eric Ward. Good link building is just good marketing. That is one reason we rarely jump on the latest and greatest link building bandwagon.
Eric Ward PodcastEric Enge and Eric Ward recently did a podcast about link building, focusing on personalization and Google's new spam reporting moves. Link Building Basics: Why your link strategy sucks, SEO Theory
