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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  3. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...