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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    Neil Patel has mastered this technique with assets like this Advanced Guide to SEO and the Advanced Guide to Link Building. The more people that see your content, the better chance you have of achieving your goals, be it developing brand awareness...

  3. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    If the URLs of pages that used to exist on the defunct domain have not been redirected, then by definition, all the links will be broken and if there are a substantial number of referring domains, they can be harvested as link building opportunities.

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. If you have 2 minutes with a customer, and the law required...