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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Whereas SEO used to mean link building, it doesn't anymore.percent of marketers believe that content creation is either "very" or "somewhat" effective for SEO in 2014. SEO for the Advanced Customer As always, there are contradicting viewpoints on...

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    Neil Patel has mastered this technique with assets like this Advanced Guide to SEO and the Advanced Guide to Link Building. Link to Content in Guest Posts Link Out to Relevant Sources Guest posting on high-value, authoritative sites (not "write for...

  3. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Think of white hat link building strategies that can be done at scale and you'll immediately think of content marketing, quality guest posting and online PR. But broken link building won't usually feature in most people's thoughts.

  4. Driving Consumer Insights With Mobile Analytics

    There's a big link between engagement and revenue that you need to know about ‐ if apps can't generate engagement (i.e.if the app isn't being used, you're not going to be able to monetize). So if you're building an app for an iOS, Android, Windows...

  5. Penguin 2.0 Forewarning: The Google Perspective on Links

    In fact, here's what Google's Distinguished Engineer Matt Cutts said about it in my last interview with him, when I asked him if he felt the concept of link building was itself problematic: With this in mind, let's look at four link building...