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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Does the conversion rate on your website change when you close the doors to your brick-and-mortar building? Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    At first glance, one might think that Google found this to be a powerful tool to assist in building out its Knowledge Graph. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their...