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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing is becoming a central part of the marketing mix and as more budgets are being allocated to it, marketers are under increasing pressure to prove its success. For example, if you created a PDF on the topic of running a social media...

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you trying to set marketing budgets and need to understand what is working and what should be cut? Campaign Paid Search Organic Search Most advanced Google Analytics users have created custom dashboards but few have imported templates from the...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu...

  4. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Beyond merely increasing your budgets, be mindful of the competition and test increasing bids on your top converting keywords, too. Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better...

  5. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    It also triples my overall spend (keep in mind set daily budgets can over spend as much as 15-20 percent over the limit). Google always lets us know when we're below our daily budgets on campaigns. The new graphical interface provides more in depth...