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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    According to Adobe's research, 76 percent of marketers agreed they needed to be more data focused, yet 49 percent said they trusted their "gut" to guide decisions on marketing budgets. Data that lives in disconnected silos has little value to the...

  3. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Beyond merely increasing your budgets, be mindful of the competition and test increasing bids on your top converting keywords, too. Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    It also triples my overall spend (keep in mind set daily budgets can over spend as much as 15-20 percent over the limit). Google always lets us know when we're below our daily budgets on campaigns. The new graphical interface provides more in depth...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store...