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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Review all your budgets to ensure that the budget is aligned to consumer demand. I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change.

  2. Secret Sauce LoMo Tips for More PPC Sales

    Create specific budgets for each AdWords store campaign Revenue-Boosting Mobile Campaign Elements for Local Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form...

  3. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Increase Budgets and Spend the Money Wisely For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods.

  5. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign...

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing is becoming a central part of the marketing mix and as more budgets are being allocated to it, marketers are under increasing pressure to prove its success. For example, if you created a PDF on the topic of running a social media...

  7. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you trying to set marketing budgets and need to understand what is working and what should be cut? Campaign Paid Search Organic Search Most advanced Google Analytics users have created custom dashboards but few have imported templates from the...

  8. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu...