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  1. Green is the colour of choice for BNP Paribas in France

    With many distributors reducing their marketing budgets, the bank has helped to create marketing campaigns and brochures and get them approved by the French regulator. BNP Paribas (BNPP) showed this year that its commitment to green goes beyond the...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Review all your budgets to ensure that the budget is aligned to consumer demand. Be nimble and enjoy this time because it really is one of the best times of the year to be in search marketing. I know all of our brands and teams have been planning...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets...

  4. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This led to the action of re-allocating budgets from banners to SEM. Learn from the data and attribute your budgets correctly. I have always felt that the success of digital marketing is often attributed to the assists of other channels.

  6. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    For 19 percent of the respondents, paid search accounted for more than 50 percent of their marketing budgets. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the...

  7. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign...