Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S.and about $5 billion in revenue.
A Marin Software report says the move paid off – as PLAs surpassed click-through rates of standard text ads. Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is...
Bid Management Tools - Marin, SearchRev, Kenshoo, DoubleClick for Search, etc. Traffic estimator tools allow you to input specific keywords, match types, budgets, CPCs, and geographic targeting to generate estimates on potential keywords and search...
Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President of Marketing at Marin Software.
Automated Bidding: Automated bidding rules through platforms like Marin, Kenshoo, and SearchForce create management efficiences and can improve overall return on advertising spend. These challenges tend to be compounded as the budgets increase and...
In their Q3 report, Marin Software noted they are well on their way to hitting their prediction that mobile devices will account for 25 percent of all paid search clicks on Google by December this year.
Marin Software: Paid Search Advertisers Jump Onboard iPad and Tablet Devices U.S.paid search click volume rose 19 percent, alongside an 18 percent increase in impressions, according to Marin Software.
Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Both Marin Software and the Rimm-Kaufman Group (RKG) just...
Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. Yesterday Marin Software announced a new product, CallTrack, which is open platform for optimizing paid...
Echoing the upbeat outlook, Matt Lawson of Marin Software said that search marketers had a lot to gain from the platform transition. If Marin Software's recent study is anything to go by then it would seem that cynicism is misplaced.
Marin Software manages over $1 billion worth of annual search budgets from over 180 customers and has expanded outside the U.S.domestic market over the past year. Paid search management company Marin Software said it raised $11.2 million in Series...
Marin Software Before you leave, take some time to review all your campaign budgets and look for those that could put your campaigns -- and your job -- at risk. In the hopes of getting more traffic for the best ads, we'll set campaign budgets so...
The October 2008 Marin Software commissioned report from JupiterResearch sought to uncover some of the key search expansion trepidations. Jupiter's survey indicated that staffing was an issue for nearly 60 percent of companies with budgets greater...
