SEO News

Budgets Holiday Shopping

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  1. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. During the holiday season, such precision targeting should prove particularly rewarding for retailers.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget.

  3. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with your budgets. Conserve your budgets from Thanksgiving through...

  4. PLAs are Here to Stay: A Few Tips on How to Take Advantage

    In other words, marketers weren’t taking away from their SEM budgets to support PLA’s. They either couldn’t change dance partners or were reluctant to do so heading into the holiday shopping season. Questions rattled around: Why should I pay for...

  5. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Is it possible that based upon all of the above results that conceivably some retailers are looking to be more thrifty in their advertising budgets for the 2012 holiday season? By analyzing the percentage of the budgets that these holiday-esque...

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Client budgets were also up slightly on Black Friday in terms of YOY growth. Cyber Monday saw the biggest increase in YoY impressions and clicks, reflecting heightened consumer interest and search activity, as well as aggressive budgeting and...

  7. Holiday Season Search Trends of Top U.S. Retail Brands

    With the holiday shopping season upon us, retailers are also going to begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Based on these findings, it’s obvious that many top retailers...

  8. Back to School: Now That’s What I Call a PPC Strategy!

    For 2011, electronics represent 31 percent of K-12 shoppers’ budgets and 36 percent of college bound students’ projected spend. Don’t forget that 14 states are participating in sales tax holiday weekends during August and September.

  9. Shoppers Spending More on Black Friday; Is Cyber Monday Now an Anachronism?

    As Efficient Frontier noted, perhaps the most sustainable tactic for retailers next year is to increase budgets further still, within sales efficiency limits, to squeeze even more profitable sales from paid search campaigns.