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  1. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Milk and Cookies Budgets While Oreo had a team (and budget) of designers and brand executives on call during the Super Bowl ready to pull off the landmark tweet "You Can Still Dunk in The Dark" the allure of that tactic could be fading as the...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Be aware of overall marketing budgets and budget allocations. Although overall marketing budgets may indeed take a hit, savvy SEO folks should answer the following questions to be prepared with ample justification for optimization projects, as well...

  4. Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns

    The Google AdWords Help resource for Shared Budgets explains how the feature works if a marketer switches the option on mid-day: “If you switch to a shared budget in the middle of the day, we will start serving from the time you create it, as...

  5. Setting up PPC Campaigns

    Some low budgets won’t allow the campaigns to run properly because there simply isn’t enough budget per day to afford a significant amount of clicks. However, keep in mind that budgets and targeting is defined at the campaign level, so all of the...

  6. How to Easily Get More Ad Traffic on Yahoo & Bing

    Budget: If you learn that your ads are being throttled due to low daily or monthly campaign budgets, you can leverage the Opportunities tab for budget recommendations. Unfortunately, many advertisers report that their spend on adCenter is less than...