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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. In the campaigns tab or dimensions tab, segment data by day to see if the account or campaigns are reaching daily budgets.

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Review all your budgets to ensure that the budget is aligned to consumer demand. What ad copy needs to be changed to reflect only current offers? I know all of our brands and teams have been planning already for months and are now just fine-tuning...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Create specific budgets for each AdWords store campaign Write ad text that highlights mobile-specific specials or deals Revenue-Boosting Mobile Campaign Elements for Local If you aren't using mobile-specific paid search ads, you're doing it wrong.

  4. 3 Must-Know Findings About Cross-Channel Attribution

    As the report recommends, connect your attribution to your bidding platforms to capture opportunities and adjust your bids and budgets in real-time. For example, one such study found that segments exposed to paid search ads in conjunction with paid...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Increase Budgets and Spend the Money Wisely For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods.

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Moreover, it can help inform distribution of budgets to different devices or OS. Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop...

  7. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the...