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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    According to Adobe's research, 76 percent of marketers agreed they needed to be more data focused, yet 49 percent said they trusted their "gut" to guide decisions on marketing budgets. The firm heavily relied on AD like the tools available through...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. Ad networks: The most stable element of Russia's advertising...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. Apparently, Michelle Phan isn't the only YouTube beauty guru who is...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent.

  6. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with your budgets. Conserve your budgets from Thanksgiving through...

  7. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    It also triples my overall spend (keep in mind set daily budgets can over spend as much as 15-20 percent over the limit). Google always lets us know when we're below our daily budgets on campaigns. The Opportunities tab provides you with a list of...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Be sure to give proper credit to each channel and each ad, updating budgets and bids accordingly. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later...