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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Increase Budgets and Spend the Money Wisely For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods.

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Moreover, it can help inform distribution of budgets to different devices or OS. Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop...

  3. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the...