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  1. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. Ad networks: The most stable element of Russia's advertising...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. Apparently, Michelle Phan isn't the only YouTube beauty guru who is...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent.

  6. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with your budgets. Conserve your budgets from Thanksgiving through...