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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    For brands with large budgets, Curalate can be a great tool for their social media tracking arsenal. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.

  4. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Using this data, you can adjust your marketing plan accordingly and change budgets or strategies between channels, if necessary. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports...