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  1. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Using this data, you can adjust your marketing plan accordingly and change budgets or strategies between channels, if necessary. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports...

  2. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    With these insights, budgets can be more intelligently, and even automatically, managed and returns on investment can reach new heights. As Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners to make...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and...