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Budgets

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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. In the campaigns tab or dimensions tab, segment data by day to see if the account or campaigns are reaching daily budgets.

  2. Green is the colour of choice for BNP Paribas in France

    With many distributors reducing their marketing budgets, the bank has helped to create marketing campaigns and brochures and get them approved by the French regulator. BNP Paribas (BNPP) showed this year that its commitment to green goes beyond the...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    Review all your budgets to ensure that the budget is aligned to consumer demand. Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now just fine...

  4. Secret Sauce LoMo Tips for More PPC Sales

    Create specific budgets for each AdWords store campaign Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.

  5. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets These four major online channelsare: Search engines Comparison websites

  6. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Increase Budgets and Spend the Money Wisely For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods.