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Budgeting

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools. I’m writing this post to share some of the lessons and mistakes I...

  2. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    With this additional insight, tweak and perfect your ad timing, promotions, and budgeting to get the most from these top shopping days of the year. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period can ring up.

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tips on budgeting and managing debt Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  4. 6 Tips For Hiring a Real Social Media Marketer

    Writing or especially then — the company should consider budgeting for external training. Never have I written anything that has inspired such response as my last article on Search Engine Watch on how to hire a social marketer.

  5. Rise of the New School SEO Professional

    Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and...

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Cyber Monday saw the biggest increase in YoY impressions and clicks, reflecting heightened consumer interest and search activity, as well as aggressive budgeting and bidding strategies of retailers aiming to capitalize on this new online shopping...

  7. 2012: Search Marketing Armageddon or Opportunity?

    Across the world, the annual budgeting process, also known as “The Family Feud,” is taking place as departments, campaigns, and groups vie for attention, direction, and money. Incremental budgeting where adjustments to the previous year’s budgets...

  8. Challenges Creating Compelling SEO Content in the Enterprise

    Budgeting limitations The firm I work with recently issued organic search rankings for the world’s leading high-tech marketers using the patented Covario SEO Audit Score™ system. We took a look at how well Fortune 500 high-tech companies optimize...