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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Six-figure websites are still being sold without an ounce of budget going to traditional content creation. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The automated element of these campaign types utilizes time efficiently and allows you to use your marketing budget effectively. The automatic aspect of them gives you a really effective way to use your marketing budget in search throughout the...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Set aside a social budget that can be used to boost engagement with each content piece This builds your marketing list and your own audience for future promotions. Is there such a thing? That’s a question most SEOs, marketers, and business owners...

  5. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. People think of Facebook as a social network, but in reality it's another medium for personalized...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Columns on light topics such as how to have a happy budget for the holidays Make a plan and create an overview of your goals and what your content marketing will look like. Content marketing is a great way to perpetuate these valuable recommendations.

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Designate a Testing Budget and Plan Also, you should establish a testing budget for each month or quarter. This way, your core budget is not impacted and you continue to optimize that spend – while you are using a smaller budget to find new sources...