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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. And, "How do we further our marketing careers?

  2. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu...

  3. U.S. Search Awards 2014 Nominations Now Open

    Best Low Budget Campaign Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the best of SEO...

  4. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms.

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. I'll let you decide if the estimated PPC budget using our tax dollars of...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ve done your homework and have likely spent a few hundred dollars of your company’s or client’s hard-working budget. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years.

  7. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    As free organic exposure continues to decline, businesses will have to make a decision whether Facebook marketing continues to be worth it without paying for it or whether they do need to spend a substantial budget see the impact they are looking...

  8. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Be a Budget Opportunist Services like Aqcuisio's bid and budget management algorithms can aid in this process of ramping spend to match seasonality while controlling CPA and ROI. The holiday shopping season is the event of the year and about the...