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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Depending on your campaign priorities and budget, you'll likely want to use the same campaign setting for Shopping Campaigns as you have with PLAs. If you aren't sure how to break out your Shopping Campaign, consider running your old PLAs for a...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ve done your homework and have likely spent a few hundred dollars of your company’s or client’s hard-working budget. For example, you can determine that a conversion rate is low but you can’t necessarily use GA to determine why it’s low.