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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Set aside a social budget that can be used to boost engagement with each content piece Any extra boost you can have from the author is also likely to increase the organic performance of that article as a knock-on effect from the links, engagement...

  3. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, in order for content teams to justify more budget and resources, marketers must be able to demonstrate the value of their outputs. As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She might decrease her bids to people living in Phoenix and San Diego, since those areas don’t get as much rain, therefore conserving her budget for areas like Seattle. Reviewing all that was covered during this session, you should have a firm...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    If budget and resources allow, a comprehensive approach to creating an SEO-friendly AJAX or SAP site would involve: Furthermore, users may never see the fallback pages or their URLs -- they will see the URL with the hash symbol -- and these URLs...