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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Also, you should establish a testing budget for each month or quarter. This way, your core budget is not impacted and you continue to optimize that spend – while you are using a smaller budget to find new sources of high-yield traffic.

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. BrightEdge’s page-centric approach to tracking and reporting has...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ve done your homework and have likely spent a few hundred dollars of your company’s or client’s hard-working budget. You’ll often find yourself testing between a few key principles and ideas for weeks, sometimes months, before unlocking the...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. We allowed the campaigns to run for a few days to see if performance...