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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. BrightEdge’s page-centric approach to tracking and reporting has...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ve done your homework and have likely spent a few hundred dollars of your company’s or client’s hard-working budget. You’ll often find yourself testing between a few key principles and ideas for weeks, sometimes months, before unlocking the...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. We allowed the campaigns to run for a few days to see if performance...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A number of competitors have created engaging and valuable sitelinks such as "5 Star Hotels", "4 Star Hotels", "Spa Packages" and even "Luxury on a Budget". Ad group level sitelinks Ad Group Level Sitelinks: Balance Missing Out With Management