SEO News

Budget Increase

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  1. SEO Is No One-Trick Pony

    And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes. We are optimizing towards quality traffic increases and an increase in conversions/money.

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Six-figure websites are still being sold without an ounce of budget going to traditional content creation. But don't let that excitement blind you against the other uses content has on your site -- to build your brand, to increase conversion, to...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. For retailers that are on a tight budget, establishing a day of the week or...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Set aside a social budget that can be used to boost engagement with each content piece Any extra boost you can have from the author is also likely to increase the organic performance of that article as a knock-on effect from the links, engagement...