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  1. PPC Management Operations: The Ultimate Guide

    Check the ROI for those other sites and if it makes sense, turn off these partner sites to save money (especially if you're working with a smaller budget). If you have a tight budget, you can save a little money by only running when you know your...

  2. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Ensure your daily spend limits take into consideration the overall monthly budget. The client also has a new budget for January that is significantly lower than the December budget, so increasing the daily budget will result in pacing too high, and...

  3. How to Build Your First Content Marketing Strategy

    Clients are going to be looking for less technical posts like "how to make your website stand out from competitors," "what you should budget for professional web design," and "what criteria you should use when choosing the right designer.

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    He recommends that marketer use bids, not an ever-increasing budget, to manage spend. Marketers have 14 opportunities daily, she said, to connect with each online user in the world. Yet marketers struggle to pull together a holistic view of a...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    While Oreo had a team (and budget) of designers and brand executives on call during the Super Bowl ready to pull off the landmark tweet "You Can Still Dunk in The Dark" the allure of that tactic could be fading as the #RoyalBaby news tweet seems...