Because Bing was so different from AdWords, it required lots of different processes, additional learning was required, and unfortunately time is the biggest constraint on PPC teams. Platforms like Kenshoo, Marin Software, and Acquisio found...
This won't be shown if you were near your budget constraint for the day. Google will soon offer impressions share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received...
Admittedly, anything beyond the first page of results isn't successful – although given the time constraint, lack of budget and the lack of a central Web site to focus upon, we did pretty well. We decided to push all the search optimization buttons...
