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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Do You Have a Realistic Timeframe and Budget? The more competitive your industry, the greater timeframe and larger budget you should expect. Consult with an SEO professional and determine what a realistic timeframe and budget would be for your type...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. For retailers that are on a tight budget, establishing a day of the week or...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The automated element of these campaign types utilizes time efficiently and allows you to use your marketing budget effectively. The automatic aspect of them gives you a really effective way to use your marketing budget in search throughout the...

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Since you have no control over this, many companies feel they have no choice but to set aside budget and bid against the competition. This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Set aside a social budget that can be used to boost engagement with each content piece Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.

  7. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    This new reporting from Facebook is game-changing in our ability to understand the consumer journey and correctly value and budget our mobile ads efforts. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital...