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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. Competing with the big names, giant retailers, and pop up chains can be a tall...

  2. March Madness = Search and AdWords Madness?

    It appears that the NCAA domain has a sizable budget for the March Madness season, as the CPC for these terms are varying with lousiville basketball the most costly at $4.11: The budget for ncaa.com seemingly depends upon the time of the year and...

  3. The Search Agency Launches Local Search Campaign Management Platform

    AdMax Local pre-compiles AdWords and adCenter keyword groups, and then it checks spending and response in the particular category to estimate the optimal budget. The platform also allows for automated account setup, while bid and budget management...

  4. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Walgreens has been employing the most keywords of the three for a long time and has a much higher budget for their PPC marketing, although both they and CVS seemed to increase gradually around the same timeframes.