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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    So why do marketers rely so heavily on last-click conversion attribution when making budget and resource decisions? Were you to evaluate display only on last-click conversions, you would potentially cut its budget and miss out on the value it...

  2. Key Factors to Effective Competitive Analysis as a Small Business

    As a small business you will want to decide what kind of a budget you want to spend on your PPC. How much budget are they allocating to each one? A competitive edge is something that you always want to keep, no matter what type of business you...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. Competing with the big names, giant retailers, and pop up chains can be a tall...