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  1. Key Factors to Effective Competitive Analysis as a Small Business

    As a small business you will want to decide what kind of a budget you want to spend on your PPC. How much budget are they allocating to each one? A competitive edge is something that you always want to keep, no matter what type of business you...

  2. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. Competing with the big names, giant retailers, and pop up chains can be a tall...

  3. March Madness = Search and AdWords Madness?

    It appears that the NCAA domain has a sizable budget for the March Madness season, as the CPC for these terms are varying with lousiville basketball the most costly at $4.11: The budget for ncaa.com seemingly depends upon the time of the year and...