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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share is off of that budget. Handbags was the only category in which luxury brands outspent retailers.

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. People think of Facebook as a social network, but in reality it's another medium for personalized...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Columns on light topics such as how to have a happy budget for the holidays But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Designate a Testing Budget and Plan Also, you should establish a testing budget for each month or quarter. This way, your core budget is not impacted and you continue to optimize that spend – while you are using a smaller budget to find new sources...

  5. SEO Website Audits: Everything You Need to Know Part II

    And what is your budget? In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding of what a good audit is and why you would get with a tools audit vs.a human one.

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    Tools like this can be used for short-term justifications for budget, says Adams. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content...