SEO News

Buckets

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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    When performing keyword research today, his firm also buckets the keywords and then maps the content strategy to it. During keyword research, instead of just a long list of individual keywords, they’re putting keywords into intent-based buckets...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Consider grouping your keywords into buckets like, "high-intent," "medium-intent," and "information-seeking. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The AdWords grader keeps this in mind by creating buckets for advertising accounts based on spend to compare one another against. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the...

  4. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    Remember, these are buckets of pre-compiled code to help make code compilation faster. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an algorithm change...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then went on to provide us with some key questions you should ask yourself when you think about your audience, which he divided into three main buckets: Mobile and social have been among the most talked-about subjects for the last couple of...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    We come up with really sophisticated strategies for our clients to have labels for seasonal products or we have labels for best sellers, or you can do price buckets, a label for all your products between $0-20, between $20-40, between $40-60.

  7. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    Google Shopping is a really cool program in that you can get granular with breaking out detailed ad groups, specific to categories, brands, price buckets, seasonal items (use AdWords label), and a host of other online product variables.

  8. Google as Your Identity Provider: Where Are We Now?

    It is spread across competing enterprises in many buckets. The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible probability, the NSTIC is here readied and in...