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  1. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. They are just browsing. In my 25 years of experience on over 250 projects, not one...

  2. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Furthermore, if she shifts browsing toward a certain style – like open-toed – BloomReach Mobile can adapt the experience and create a dynamic category such as open-toe heels on sale to reflect a more unique fit," BloomReach said in its announcement.

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending.

  4. Google Analytics Language Report: What You Can Learn About Your Visitors

    However, as an English speaker in the UK, it makes very little difference to my browsing experience to change my language settings, so I have never changed it. This means that the data doesn't always truly represent the readers' native language...

  5. Audience Targeting in Mobile: 4 Key Elements of Context

    Many people will tell you that understanding mobile context is key to delivering a relevant mobile ad experience. A user’s location is an essential component to the mobile experience as 68 percent of smartphone activity is conducted out of the home.