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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim...

  2. How to Create a Social Media Friendly Landing Page

    We love them for browsing, but is there something we could do to get our browsing friends to commit? Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix.

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Here's an example of the browsing and filter options. Well, don’t imagine any longer, you can (and should) do this today. Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few marketers have taken advantage...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    They are just browsing. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. Some folks claim to do it, but what they do is not task analysis.

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    People are getting more accustomed to making purchases via their tablets, but I think these devices are still secondary to PCs and used mostly for browsing, education, and comparison shopping. Sure, when mom was browsing relevant content, our ads...

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    SEM mobile visitors tend to be in a browsing state-of-mind with a lower propensity to make a purchase or become a lead. Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore this huge opportunity.

  7. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    This method of discovering new products beat finding them on the brand's Facebook page as well as browsing Pinterest pins, according to the data. Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks...