How to Create a Mobile Content Strategy
Additionally, those tablet users fill in gaps left by other browsers. While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns.
Additionally, those tablet users fill in gaps left by other browsers. While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns.
Detect Mobile Browsers really covers the different platforms, languages, browsers, etc.that you're going after. You don't turn off customers with a bad mobile site and lose them to a competitor. These tips, tools, and code tricks to enhance the...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Quick stats about local mobile use: percent of...
Set a far-future Expires header, which allows browsers to cache content and assets. Specify a character set, so browsers can begin parsing/executing faster. Have an m.subdomain for mobile content that is competing against desktop content.
Outside the U.S.and in many other countries mobile is the dominant way to access Internet – often not even via smartphones ("features phones" with limited browsers are popular in India). Branigan said that if you have a significant percentage of...
The small screen size of mobile browsers demands a different approach to desktop website design. Clearly it's not always enough to have a single website that can be accessed from mobile and desktop browsers alike.
Google recently launched their GoMo website tester, which analyzes sites and brings back recommendations for improving the user experience for mobile browsers. Their research, which spans 2 billion searches annually by 11 million mobile unique...
Both of these browsers default to secure search, if someone is logged into to Google. Google+ Mobile is a very good user experience with the integration of both social experience, mobile use and mobile ad revenue platform.
Local relevance and timing are key in converting mobile browsers to buyers, though specific consumer needs and verticals influence the way mobile devices are used for purchases. A new study from xAd and Telmetrics with data provided by Nielsen...
For example, a media query with a max-width of 450px would be intended for mobile only browsers.link href="css/phone.css" rel="stylesheet" type="text/css" media="only screen and (max-width: 450px)"> Last week, there was little surprise when Google...
URLs as Bing, but given Google treats smartphones as desktop browsers (even with the new smartphone crawler) and your content rankings are not gaining any benefit from your shared m.links and.and.well again, why would you want two domain URLs?
The case is also similar for add-to-cart rates, and one of the reasons is most non-mobile friendly websites still load very slowly on mobile phones and do a poor job of helping hurried, distracted mobile shoppers to filter through all the search...
Let people know, so locals can opt in and browsers will filter out: For example, you might want to prevent your display campaigns from appearing on apps or mobile sites. Excluded placements: Specific sites/URLs you don’t want your ads to show on.
Evaluate your websites landing pages to determine if they are mobile ready through testing on various devices and browsers (Android 2.x and iOS 3.x or later). The biggest SEO issue regardless with mobile sites is in dealing with and mitigating...
The company said that the GetMo initiative aims to provide webmasters and developers with tools for optimizing sites to run on mobile browsers. Meanwhile, businesses have been unable to keep up with the demand and offer sites properly suited for...
If you are not familiar with transcoding, this is what Google does with feature phones that are trying to access web pages designed for desktop browsers – it transcodes that content into something it hopes will offer the feature phone user a...
Different shapes and sizes of ad blocks are eligible to display to mobile browsers, so make sure you have this coverage. Mobile ads. Just failing to show on certain sites because of which size ad blocks they carry is bad news.
Smartphone – Mobile devices with full Internet browsers. Tablet – You can target tablets with full browsers, which covers iPad, Android, Playbooks and others. Mobile devices are probably the most dramatic example of this.
The site lays out its mission and manifesto of getting people to uninstall Flash from their computers - with instructions on how to do it for Windows, Mac, and Chrome browsers. Flash powers some amazing experiences that work consistently across all...
No doubt Apple will be glad Adobe, the owners of Flash technology, are no longer supporting development of the rich content platform for browsers on mobile devices. Flash developers can take advantage of these features, and all that our Flash...