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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads, but haven't...

  2. What is SEM? Depends on Who You Ask

    Oh, you rank stuff on browsers, right? This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Over the years, however, the term "search engine marketing" has come to mean different things...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report shows how different browsers are performing on your site. You'll see which browsers are performing well and which may be problematic. The biggest problem isn't acquiring data. In fact, many people are suffering from paralysis of...

  4. Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine

    It works on all mobile browsers. Google has created a very festive Easter egg for smartphone users. On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from five different carols...

  5. The Multi-Platform Majority Has Arrived. Are You Ready?

    Mobile Internet usage started out on web browsers, which if you remember was terribly inconvenient during the early era of smartphones. One of my favorite discussions to have with the Millennials at my office revolves around what it was like to be...

  6. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    Google has also agreed not to deploy similar code in future unless necessary to “detect, prevent or otherwise address fraud, security or technical issues,” and to improve the information given to users about how it serves adverts to their browsers.

  7. 9 Ways to Prepare for a Future Without Cookie Tracking

    This is the same reason why many browsers automatically block third-party cookies, to ensure data collection services and the usage of visitor information are being entrusted to the right recipients. It was over a year ago that I first wrote about...