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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda standpoint. In my previous posts about Panda, I’ve hammered one important point over and over again.

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Right off the bat, sites are only left with a half-second window to display content before many customers will move on. Alternatively, rather than detect the width of the user's screen, many sites choose to identify the device type from the browser...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    Alongside each URL in this report, before the data you will see a little gray square with an arrow; click this and a pop-up window showing the page live on your site will appear. This report also allows you to see how many clicks were further down...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    When you load your site in a new browser tab or window, you will see the preview and debug window at the bottom of the screen. Now you can click "Save" at the bottom of the window to save this tag. As of now, the tag doesn't know when to fire the...

  5. 14 Tips on How to Become a More Efficient SEO Professional

    Simply return to the area of your worksheet that you're editing and the Watch Window will hover in the corner as you work. Moving back and forth takes time, so a great feature is a small Watch Window that can show the area of the workbook your...

  6. Google Catalogs Design Tips: How to Best Showcase Your Products

    With the annotations showing, take a screenshot of your browser window and save the image. In the URL address field of your browser, select and copy the string of 25 characters following “map/? But tablet consumers engage with the Google Catalogs...

  7. How To Use HTML Meta Tags

    It is like good window dressing. Simply, it “explains” the page so a browser can understand it. Told the browser the distribution meta name="distribution" content="web"> Just add meta tags and your website will magically rise to the top, right?