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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    This also re-opens the eternal question of app or browser, or both. But your smartphone and tablet consumers will still look to find you via browser, so don't think for a second that they are willing to settle for a pinch and zoom, or dumbed down...

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: When a consumer views a YouTube video while inside the Google Catalogs application (as oppose to opening the video up in the browser) is that view counted in the YouTube view counts? Annotation Text s Google Shopping Feed each color/size...

  3. Google Catalogs Design Tips: How to Best Showcase Your Products

    In the URL address field of your browser, select and copy the string of 25 characters following “map/? With the annotations showing, take a screenshot of your browser window and save the image. The print catalog file will have to be compressed...

  4. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    Forty-five percent of Smartphone users will go directly to an app or website they are familiar with, rather than searching and having the browser direct them. Thirty-three percent of mobile travel searchers want to complete the transaction within...