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  1. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). Mobile devices – and the apps contained within them – are increasingly "always on. As a result, mobile app inventory is the highest priced segment of the...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For example, the Chrome browser has a very comprehensive set of device emulators (Google search chrome device emulator) and WebPageTest.org has some great mobile emulator options. Alternatively, rather than detect the width of the user's screen...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    BuzzFeed's Mobile Usage Happens Primarily via Browser vs. In the past year, BuzzFeed has tripled its U.S.multi-platform (i.e.desktop and mobile) audience to 71.3 million visitors in March. Those clickable headlines and quizzes you see in your...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Browser Mobile Device Here's how you would target site content to mobile phone visitors: By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle.

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Browser Report Mobile Performance Analysis This report identifies which mobile operating systems and devices are being used to view your website. Everyone has heard that mobile is the future – this report helps to benchmark your mobile audience...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. We had our mobile bid modifier turned down to -100 percent. There are a few factors that may cause unqualified traffic, such...

  7. Why Content Marketing is a Definitive Method for Success in 2014

    How many people out there search for things via their mobile browser, specifically when on the go? Mobile is a Go! Creating content that is effective on a mobile device can absolutely increase your chances of success overall; by being represented...