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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. Individuals who were shopping for kid-related products (In-Market Audiences) We had our mobile bid modifier turned down to...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    It's a pretty ironic moment, considering Microsoft recently was slapped with a mammoth fine for monopolistic behaviour relating to browser choice on Windows devices. We are asking the Commission to move quickly and decisively to protect competition...

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    That will create more usage, which will in turn boost search volumes; as search is the front door to browser based experiences. Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct...