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  1. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    It's a pretty ironic moment, considering Microsoft recently was slapped with a mammoth fine for monopolistic behaviour relating to browser choice on Windows devices. We are asking the Commission to move quickly and decisively to protect competition...

  2. Mobile Ad Revenue Outlook: Local Search Leads the Way

    That will create more usage, which will in turn boost search volumes; as search is the front door to browser based experiences. Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct...

  3. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    Forty-five percent of Smartphone users will go directly to an app or website they are familiar with, rather than searching and having the browser direct them. Advertisers must understand consumer motivations and intent related to each specific...

  4. Google Launches GetMo Mobile Optimization Initiative in UK

    The launch of the GetMo campaign also comes as Google looks to boost its own share of the mobile browser market in the UK. The company said that the campaign is being launched in what has become a booming market for smartphone handsets in the UK.