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  1. Pros & Cons of the Top Mobile App Tracking Methods

    Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited by default mobile device security settings. Cookies cannot be shared across apps or shared between a mobile app and the mobile web.

  2. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    If someone were to visit your site and analyze the source code and cookies you place in their browser, would they be shocked? Don't stoop to compromising visitor and customer privacy through shady tracking technologies, such as the now notorious...

  3. Facebook Privacy Lawsuit Seeks $15 Billion

    The lawsuit, filed in the Northern California District Court, alleged that the company knowingly infringed on user privacy when it used browser cookies to track activity. The privacy issue first came to light in September of last year when...

  4. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    The issue is particularly interesting from a UK and European perspective as it comes weeks before the so-called Cookie Law comes in to force in May, which will force firms to obtain the consent of users before deploying cookies on browsers.

  5. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    If your browser interprets one interaction as a signal that all cookies from that entity be accepted, that applies for all entities. The problem was that users were experiencing reduced functionality, specifically in relation to Facebook and...

  6. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    Stanford researcher Jonathan Mayer discovered that Google and three other companies had “tricked” Safari into believing visitors had interacted with the page and therefore allowing third-party cookies.